To understand the nematicity in Fe-based superconductors, nontrivial k dependence of the orbital polarization [ΔE_xz(k), ΔE_yz(k)] in the nematic phase, such as the sign reversal of the orbital splitting between Γ and X, Y points in FeSe, provides significant information. To solve this problem, we study the spontaneous symmetry breaking with respect to the orbital polarization and spin susceptibility self-consistently. In FeSe, due to the sign-reversing orbital order, the hole and electron pockets are elongated along the k_y and k_x axes, respectively, consistently with experiments. In addition, an electron pocket splits into two Dirac cone Fermi pockets while increasing the orbital polarization. The orbital order in Fe-based superconductors originates from the strong positive feedback between the nematic orbital order and spin susceptibility.